Electronic Shelf Labelling (ESL) is a technology used in retail stores to display pricing, product information, and other data on digital displays located on store shelves. ESL replaces traditional paper labels and allows retailers to update product information quickly and accurately in real-time, without the need for manual updates or price changes.
ESL offers several advantages over traditional paper labeling, including increased efficiency, accuracy, and cost savings. Retailers can update pricing and promotions in real-time, reducing the risk of errors and minimizing the time and labor required for manual price changes. ESL can also provide valuable data and analytics, allowing retailers to track inventory levels, monitor sales performance, and optimize pricing strategies.